2 snapshots · latest May 5, 2026
Beta · Quarterly

Three Tulum zones to watch this quarter

Establishment data — what opens, what closes, how the category mix shifts — is a leading indicator. It moves 6–18 months before listing prices reflect what's happening on the ground.

Looks like…

Each emerging zone today resembles a more-developed zone's past. These trajectory pairs are the strongest forward-looking signal we publish: if the comparable's path holds, the target zone follows.

Trajectory match · 99.6% similar
Selva Zama todayRegion 15 10 months ago
Selva Zama todaycomp 54.0
Region 15 · Jul 2025comp 60.6
If Region 15's trajectory holds, Selva Zama is on the same path — composition score +6.6 over the next ~10 months.
Pioneer-to-emerging path. Selva is following Region 15 into the build-out window.
Trajectory match · 98.6% similar
Region 7 todayAldea Zama 10 months ago
Region 7 todaycomp 62.8
Aldea Zama · Jul 2025comp 67.9
If Aldea Zama's trajectory holds, Region 7 is on the same path — composition score +5.2 over the next ~10 months.
Region 7 is on the Aldea Zama trajectory — sophistication rising, density next.
Trajectory match · 92.9% similar
Soy Tulum todayRegion 12 10 months ago
Soy Tulum todaycomp 51.2
Region 12 · Jul 2025comp 59.7
If Region 12's trajectory holds, Soy Tulum is on the same path — composition score +8.5 over the next ~10 months.
Earliest-stage match in the dataset — Soy Tulum is roughly where Region 12 was a year ago.

Browse all zones

Every Tulum zone we track, ranked by composition score. Click any zone for the full breakdown.

01
La Veleta
la-veleta
Established
73.1
composition
716
places
13%
first wave
2.9%
churn
0.9
km²
Pioneer
Emerging
Developing
Established
02
Centro
centro
Established
71.5
composition
1983
places
12%
first wave
4.8%
churn
4.5
km²
Pioneer
Emerging
Developing
Established
03
Hotel Zone
hotel-zone
Established
71.3
composition
594
places
19%
first wave
0.3%
churn
4.2
km²
Pioneer
Emerging
Developing
Established
04
Parque del Jaguar
parque-del-jaguar
Developing
70.8
composition
452
places
10%
first wave
3.8%
churn
10.2
km²
Pioneer
Emerging
Developing
Established
05
Aldea Zama
aldea-zama
Developing
67.9
composition
1253
places
11%
first wave
1.9%
churn
1.5
km²
Pioneer
Emerging
Developing
Established
06
Region 7
region-7
Developing
62.8
composition
269
places
8%
first wave
3.6%
churn
1.3
km²
Pioneer
Emerging
Developing
Established
07
Region 15
region-15
Developing
60.6
composition
1111
places
11%
first wave
0.7%
churn
3.9
km²
Pioneer
Emerging
Developing
Established
08
Region 12
region-12
Emerging
59.7
composition
211
places
18%
first wave
0.5%
churn
12.1
km²
Pioneer
Emerging
Developing
Established
09
Region 10
region-10
Emerging
55.9
composition
122
places
12%
first wave
2.4%
churn
1.8
km²
Pioneer
Emerging
Developing
Established
10
Selva Zama
selva-zama
Emerging
54.0
composition
91
places
6%
first wave
0.0%
churn
2.0
km²
Pioneer
Emerging
Developing
Established
11
Region 8
region-8
Pioneer
53.0
composition
229
places
5%
first wave
1.3%
churn
2.8
km²
Pioneer
Emerging
Developing
Established
12
Region 11
region-11
Pioneer
52.3
composition
138
places
7%
first wave
2.8%
churn
13.4
km²
Pioneer
Emerging
Developing
Established
13
Tulum 101
tulum-101
Pioneer
51.7
composition
50
places
10%
first wave
2.0%
churn
1.2
km²
Pioneer
Emerging
Developing
Established
14
Soy Tulum
soy-tulum
Pioneer
51.2
composition
28
places
18%
first wave
6.7%
churn
67.1
km²
Pioneer
Emerging
Developing
Established

Velocity

30-day trajectory of composition, sophistication, review acceleration, and net openings.

Zone
Composition
Sophistication
Review accel.
Net openings
Hotel Zone
+3.09
+0.03
+1.14
+57.95
Parque del Jaguar
+0.43
+0.37
+1.27
+18.37
Region 8
+0.34
+1.26
-0.59
+14.76
Tulum 101
+0.33
+2.19
-0.70
+4.01
Selva Zama
+0.27
+0.95
-0.65
+5.18
Region 15
+0.18
+0.66
-0.45
+77.30
Region 11
+0.17
+0.77
-0.06
+6.94
Region 10
+0.14
+0.60
-0.21
+5.76
Centro
+0.13
+0.22
-0.23
+64.59
La Veleta
+0.10
+0.24
-0.23
+37.62
Soy Tulum
+0.09
+0.49
+0.33
+1.07
Aldea Zama
+0.03
+0.82
-0.69
+65.77
Region 12
+0.02
+0.57
-0.41
+9.19
Region 7
-0.01
+0.77
-0.60
+12.51

Recent phase transitions

Region 10
EmergingDeveloping
5/5/2026
Hotel Zone
EmergingDeveloping
5/5/2026

Churn pulse

What's exiting — the inverse signal of new openings. Permanent closures concentrated in a category tell you where capital is rotating out.

282 closure events tracked
What's dying off
Food & Beverage118
Hospitality52
Services & Professional36
Real Estate & Development24
Retail & Shopping16
Wellness & Retreat14
Recent closures
TEMPTsonot TulumAldea Zama · Hospitality
PERMAloft TulumAldea Zama · Hospitality
PERMTulum Tacos Aldea ZamaAldea Zama · Food & Beverage
PERMSOUK KITCHEN AND DELIAldea Zama · Food & Beverage
TEMPMaster Exchange Centro Cambiario Tulum - Aldea ZamaAldea Zama · Services & Professional
TEMPManuelAldea Zama · Hospitality
PERMBella Roma TulumAldea Zama · Food & Beverage
PERMBar Commune | The Bottle Shop MexicoAldea Zama · Food & Beverage
PERMAmoramar Real EstateAldea Zama · Real Estate & Development
PERMMira boutique TulumAldea Zama · Retail & Shopping
How it works↓ expand methodology
Sophistication score · 30%
Each establishment is mapped to a 0–4 sophistication tier — yoga studios, galleries, and specialty coffee score 4; banks and gas stations score 0. The zone's score is the average tier, scaled to 0–100. This is the strongest single predictor of repricing pressure.
Diversity · 25%
Shannon index across our 13 establishment categories. High diversity = mature mixed-use neighborhood. Low diversity = tourist monoculture or a zone still finding its identity.
Density · 20%
Establishments per km² — log-scaled because Tulum's range is wide (1 to 400+). Captures urban concentration, the most lagging of the four components but the most legible to investors.
Review depth · 25%
Average reviews per establishment, log-scaled. A static depth metric today; with two snapshots it becomes review velocity — a forward-leaning demand signal that leads price by months.
The four phases
Pioneer (0–35) largely unbuilt or local-serving · Emerging (35–55) first-wave establishments arriving · Developing (55–75) sophistication and density both elevated · Established (75+) mature gentrification. Phases here are assigned by ranking-percentile across Tulum, so they read as "where does this zone stand right now" rather than absolute thresholds.