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Region 11

region-11
2 snapshots · latest May 5, 2026
Pioneer

Region 11 is sparse Pioneer territory — 138 establishments, density only 35.1, but 13% real estate companies (peers actively positioning). Closures are local-serving small businesses (Amore Bakery, Pescadería los amigos), suggesting pre-tourism economy thinning before tourism economy fully scales.

52.3
Composition score
138
Establishments
7% first-wave
2.82%
Closure rate
4 permanent
Pioneer
Emerging
Developing
Established
Largely unbuilt or local-serving. Highest upside, longest hold.

This zone's trajectory

The strongest historical comparable in our dataset. When the matched snapshot is older, the comparable's path projects Region 11's likely direction.

Trajectory match · 99.1% similar
Region 11 todayRegion 10 today
Region 11 todaycomp 52.3
Region 10 · May 2026comp 55.9

What this means for you

How Region 11's current state translates into a position for each stakeholder. Decision anchors grounded in the zone's data + Tulum market context — not financial advice.

Developer
Land thesis territory. Active peer presence (18 real estate firms in 138 establishments = 13%) confirms the bet, but 24+ month timeline. Pre-sales required.
Buyer
Speculative Pioneer. High patience required; comparable trajectories are 18+ months out. Lifestyle or land-bank thesis only.
Operator
Wait for inflection. Pre-tourism economy still dominant; first-mover risk too high until tourist density grows.
Investor
Long-hold land bank. Value depends on Tulum-wide growth continuing through Maya Train + airport infrastructure. Diversify across Pioneer zones.

What's here

77
Hospitality
20
Other
18
Real Estate & Development
9
Food & Beverage
5
Wellness & Retreat
4
Services & Professional

Churn & closures

What's exiting the zone, and the rate at which capital is rotating out — the inverse signal of new openings.

Churn signal
2.82%
permanent closure rate
4
permanent
2
temporary
What's exiting
Food & Beverage
3
Real Estate & Development
1
Recent closures
TEMPHogar Diosa MetztliHospitality
TEMPPescadería y cocteleria "los amigos del mar"Food & Beverage
PERMAmore Bakery y CaféFood & Beverage
PERMVillas Ya’axReal Estate & Development
PERMLas Aluchas TulumFood & Beverage
PERMSurrenaFood & Beverage

Velocity

+0.17
Composition / 30d
+0.77
Sophistication / 30d
-0.06
Review accel.
+6.94
Net openings / 30d
Methodology & detail↓ expand

Score breakdown

Sophistication30%
72.5
Weighted establishment-tier score. Yoga and galleries score high; banks and gas stations score low.
Diversity25%
51.9
Shannon index across category mix. High = balanced; low = monoculture.
Density20%
35.1
Establishments per km², log-scaled. Captures urban concentration.
Review depth25%
42.4
Avg reviews per establishment, log-scaled. Proxy for market attention. Becomes review velocity once we have multiple snapshots.

Composition fingerprint

Hospitality
55.8%
Other
14.5%
Real Estate & Development
13.0%
Food & Beverage
6.5%
Wellness & Retreat
3.6%
Services & Professional
2.9%
Health & Fitness
1.4%
Art & Culture
0.7%
Cowork & Creative
0.7%
Retail & Shopping
0.7%

Cohorts by month of arrival

Cohort
Count
Mean rating
Mean reviews
First-wave
Mean tier
2025-07
63
4.56
32
5%
2.57
2026-05
75
4.51
90
8%
3.17